Why we're building Tradue and Invite: one team, two problems Indian businesses face

People who come across Haxagone usually ask the same question: why does one company make a trading platform and a WhatsApp marketing tool? They look like they belong to two different industries. They come from the same habit, though: finding a job that small Indian teams do by hand, or pay too much for, and turning it into software they can trust.

This post explains what each product is for, the problem behind it, and how we decide what to build.

Who we are

Haxagone is a product company based in Noida. We started in 2025, and we build and run our own software instead of taking client projects. Today we have two products in production: Tradue for traders and Invite for businesses that sell and support customers on WhatsApp.

Tradue: test the idea before you risk the money

Most retail traders in India find out whether a strategy works by trading it with real money. A rule that sounds sensible ("sell a straddle at 9:20 and exit at a 30% stop") can lose money for months before the trader realises the problem was the rule all along, not bad luck.

The fix has existed for a long time: backtesting, which means running the rules against historical data before going live. In practice it has meant writing code, finding clean data and handling slippage and costs correctly, and most traders don't have time for that.

Tradue removes those barriers. You build a strategy from visual blocks for entries, exits and risk rules, and test it on historical Nifty and Bank Nifty data. The results show what actually decides whether a strategy survives: drawdown, expectancy and how stable it is across market conditions. The aim isn't a backtest that looks good. It's one honest enough to stop you from trading a bad idea.

We write about strategy testing, options and risk on the Tradue blog.

Invite: WhatsApp without the guesswork or the markup

For most Indian businesses, WhatsApp is where customers already are: asking about orders, confirming appointments, replying to offers. Many teams still run it from one phone that a few people share, or send through a vendor that charges for "credits" whose real price is hard to work out.

Invite is built on Meta's official WhatsApp Business API. You connect your own Meta account, so the number and the billing stay in your name, and Meta charges you its published rates directly. On top of that, Invite gives your team a shared inbox, approved templates, broadcasts to opted-in customers, simple chatbots and delivery reports, so you can see what each campaign achieved.

We cover WhatsApp API pricing, templates and automation on the Invite blog.

What the two have in common

The audiences are different, but the work underneath is similar. Both products handle something where mistakes are expensive: a trader's capital, or a business's relationship with its customers. That leads to a few rules we follow in both:

• Be honest about the numbers. A backtest that hides costs and a pricing page that hides markups fail in the same way. We show the real figure, even when it doesn't look impressive.
• Keep it usable for small teams. Our users are usually one trader or a five-person business, not an enterprise IT department. If a feature needs a consultant to set up, we haven't finished building it.
• Build on reliable foundations. That means good market data for Tradue and Meta's official API for Invite, not shortcuts that break later.
• Ship, then listen. Both products change based on what users actually do with them, not on what a roadmap guessed months earlier.

Why one team builds both

Running two products together gives us shared infrastructure, shared lessons and a single standard of quality. Whatever we learn about reliability, data or support on one product goes straight into the other. It also keeps us focused. We don't take on every idea; we add a product only when we find a problem we understand well and can solve better than what's available today.

What's next

For now, our focus is to make Tradue and Invite clearly the best at what they do for Indian users. This blog is where we'll share company updates, product launches and what we learn while building.

If you're a trader, try Tradue. If your business runs on WhatsApp, have a look at Invite. If you want to work with us or just talk, get in touch.